Winning Shark Tank, Green Living, and Home Cleaning with Sarah Paiji Yoo, Blueland Founder + Toddler Mom
#254 • Blueland CEO, co-founder Sarah Paiji Yoo speaks to us about green living, her deal-making moment on Shark Tank, and toddler parenting while running her company from her NYC apartment during the pandemic. We also share how her sustainability-driven company is changing how we clean our spaces and wash our hands. Blueland eliminates single-use plastic and all the dangerous clutter under my kitchen sink. With Blueland, I just drop the cleaning solution tablet into a Blueland “forever bottle”, add water, and voila! We’re cutting down on consumer costs, plastic waste, and carbon emissions. It's nice to have something to feel good about these days!
In this episode, we also discuss nap time tricks and resiliency tools she’s learned as a serial entrepreneur that we can all use during these challenging times. I can’t wait for you to listen!
x Ellie Knaus
Special thanks to our sound engineer Owen O’Neill, production assistant Olivia Hastie, and Jeremy Turner for our original theme composition.
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Co-founder and CEO Sarah Paiji Yoo shares Blueland with KTLA
Crib Notes
I Pitched My Eco-Friendly Product on Shark Tank—Here's My Morning Routine - The Thirty by Who What Wear
My Business Wouldn’t Exist If I Hadn’t Gone on Maternity Leave - Domino
What It Takes To Build A Business That’s All About Sustainability, According to Sarah Paiji Yoo - Girlboss Radio
How One Little Piece of Packaging Nearly Derailed This Entrepreneur's Entire Business - Inc.com
About Our Guest: Sarah Paiji Yoo
You can connect with Sarah on Instagram, Facebook, and Twitter
You can also purchase Blueland products at blueland.com
Sarah Paiji Yoo is CEO and Co-Founder of Blueland, which is reimagining cleaning products to eliminate single-use plastic packaging. Sarah is a serial retail entrepreneur passionate about sustainability and innovation. Prior to Blueland, she was a Partner at LAUNCH, a leading startup studio, and launched and operated several consumer brands including M.Gemi, Rockets of Awesome and Follain. She was previously co-founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading e-commerce platform Pricegrabber in 2013. Sarah most recently was featured on this season's Shark Tank and has contributed to The Wall Street Journal, TechCrunch, Forbes, Time, InStyle and Glamour. She attended Harvard College and Harvard Business School and currently lives in New York City with her 3-year-old son Noah and husband Ken.
Atomic Moms Podcast Pairing:
Be More with Less | Courtney Carver, Minimalist Expert & Project 333 Founder
#248 • Minimalist expert Courtney Carver, Project 333 capsule wardrobe founder, and mother with MS shares how reassessing our relationship to “stuff” can be a powerful first step towards newfound confidence and financial independence, as well as overall health and happiness. Sound too good to be true? I can’t wait for you to take a listen.
Xx Ellie Knaus
#249 • How do we shop with a sustainable mindset? Cozy in for this comforting chat with British zero-waste expert Tara Button, a former advertising copywriter who couldn't stomach that she was selling people stuff they didn't actually need. She founded BUYMEONCE.com as a consumer guide for those of us who want to buy a quality item once and learn how to care for it. We discuss how to shop with a sustainable mindset, how to care for the things we already have, and her book A Life Less Throwaway: The Lost Art of Buying for Life (Ten Speed Press).
Xx Ellie Knaus