True Botanicals Founder Hillary Peterson is Cleaning Up the Beauty Industry

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#245 • #CleanBeauty: True Botanicals founder and mother of three Hillary Peterson joins us in studio for a heart-to-heart about raising a family while nurturing ambitions and the importance of educating ourselves about what dangers lurk in our skincare products.

Shortly after becoming a mother of twins Hillary was diagnosed with thyroid cancer. The experience awakened her passion for non-toxic living. Alarmed by the chemicals in leading skincare brands, she spent eight years researching a solution, which in turn became her award-winning, eco-friendly clean beauty line True Botanicals, embraced by Olivia Wilde, Laura Dern, and Zazie Beetz.

In this relaxed and warm conversation, we talk about how each of our major health crises led to vipassana meditation retreats (and laugh about what happened once we got there), confess to our guilt-ridden working mom habits, and agree that I will take the 30-something rite of passage and finally try a "face oil".

Xx Ellie Knaus

Special thanks to our sound engineer Owen O’Neill, production assistant Olivia Hastie, and Jeremy Turner for our original theme composition.

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Crib Notes (Episode Research)

  • Hillary Peterson of True Botanicals Wants to Convert You to Face Oil - The Cut

  • What I’ve Learned - True Botanicals Founder, Hillary Peterson - The Chalkboard Mag

  • Balancing Act: Hillary Peterson, Founder of True Botanicals - The Hive Mag

  • Shop True Botanicals by Hillary Peterson here


About Our Guest: Hillary Peterson

You can connect with Hillary on her LinkedIn, Instagram, and the True Botanicals Website

You can connect with Hillary on her LinkedIn, Instagram, and the True Botanicals Website

Hillary Peterson is Founder and President of True Botanicals. Look at her professional life and you'll quickly see that she’s constantly been pretty serious about fashion and beauty. That enthusiasm, however, took a shift when she was diagnosed with thyroid cancer and melanoma. That’s when she took a closer look her most beloved personal products only to realize that they all had one thing in common: their ingredients contained toxins. Understanding that what goes on your skin goes into your body, she threw herself into an eight year study of botanicals and their healing powers, consulting with the world’s leading green chemists and sustainability experts. Her ultimate goal being to formulate transformative skincare products that wouldn’t compromise peoples’ health or the environment. That line ultimately became True Botanicals. It’s rule-breaking approach to luxury skin care and ability to bring together superior results and safety has earned it ELLE magazine’s coveted Genius award and placement at Barneys as well as several of the world’s top spas.

Before finding her perfect job, Hillary held the position of Sr. Advertising Manager for the 501 and the Women’s Jeans brands as well as Retail Marketing Manager for the Levi’s brand at Levi Strauss and Co. Hillary lives in Mill Valley, California with her husband and three children.


Retail Therapy Available at Atomic Moms Shop!


#221 - Did you see the FDA's recent sunscreen announcement? Not only are sunscreen chemicals absorbed into our blood, but it remains unclear whether 12 ingredients currently used in sunscreens are safe! We need to protect ourselves and our kids from skin cancer, but what’s a parent to do?

Well, of course, Ellie calls the best in skincare to find out. Dr. Whitney Bowe, research scientist, dermatologist, and mom, shares her thoughts on Atomic Moms about this latest sunscreen controversy, and how we can best protect our health.

And then, we riff on the microbiome, the gut-brain-skin axis, and the importance of cultivating the gut’s good bacteria in order to support our immune system, mental health, and our skin. Dr. Bowe’s Dirty Looks: The Secret to Beautiful Skin is full of scientific research and simple lifestyle changes with a big impact. This episode is for anyone who has ever suffered from anxiety or IBS or inflammation. Pretty much everyone who listens to Atomic Moms! 

xx Ellie Knaus


#230 - With 4.7 million Youtube followers and credits including Trolls and Wreck It Ralph 2, The Queen of Youtube GloZell Green has done it all, including a sit down interview with President Barack Obama at The White House. 

In this live episode in front of an audience of diehard GloZell fans, we discuss everything from screen-time (how does a Youtube star manage to get an iPad away from her toddler?) to the harsh realities of becoming a first-time mother at forty-four. We dispel the myth of the "overnight sensation" and share her secrets to longevity as a content creator. Since this podcast is a live recording straight from the world's largest beauty convention Beautycon and hosted by our friends at The Jane Club, we had to get the inside scoop on GloZell's signature look: green lipstick. After all, when she went to the White House, she gave three tubes of the same green lipstick to President Obama to give to Michelle and their daughters who happen to be huge fans as well. 

We also chat with supermom Sonni Abatta, news anchor turned blogger and podcaster about how she looks so damn refreshed even after having three kids in five years! We're talking about skincare, makeup, and flirting with Botox.

X Ellie Knaus