$100M "Aden + Anais" Baby Swaddle Co. Founder + Mom of 4: Raegan Moya-Jones on "What It Takes" and What She's Learned Getting There

Raegan Moya-Jones on Atomic Moms Podcast

Raegan Moya-Jones on Atomic Moms Podcast

#217: We're talking to the creative entrepreneur who put baby swaddle blankets on the map and, eh hem, in Prince George’s “coming home from the hospital” photos! Australian mother of four RAEGAN MOYA-JONES shares with Atomic Moms what she learned building a $100 million company Aden + Anais from her kitchen table while raising four daughters. In this friendly and vulnerable conversation, we learn what Moya-Jones’s difficult relationship with her mother taught her about parenting and how she shared the invisible labor on the home front with her spouse. We also get this ultimate #momboss’s #1 hiring tip, what mother entrepreneurs need to keep in mind when launching their passion project, and important things to consider when scaling a business. Check out Raegan’s What It Takes: How I Built a $100 Million Business Against the Odds (May 7, 2019). Happy Mother’s Day! Love, Ellie Knaus

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Like most women, I bought into the bullshit belief that these were my kids, and I should be the one getting them fed and dressed and out the door; rather than these are our kids and we need to figure out a system to take care of everyone as equally as possible.
— Raegan Moya-Jones, What It Takes


What I wish I’d known before I sold a major stake in my business - Fast Company

Raegan’s interview with Guy Ratz on How I Built This

Aden + Anais And Founder Raegan Moya-Jones Part Ways - Forbes

Aden + Anais Founder Raegan Moya-Jones is Swaddled in Success - Working Mother



Raegan Moya-Jones is the founder and CEO of Saint Luna, a premium moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She is the winner of the EY Entrepreneur of the Year award and a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book is Swaddle Love, a short history of the ancient practice of swaddling. She lives in Brooklyn with her husband and their four daughters.

What It Takes: How I Built a $100 Million Business Against the Odds  by Raegan Moya-Jones | May 7, 2019

What It Takes: How I Built a $100 Million Business Against the Odds

by Raegan Moya-Jones | May 7, 2019

Atomic Moms podcast pairings:

Ultimate Mom Boss! Happy Family Organics + Lovevery Co-Founder Jessica Rolph

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#196: Multi-million dollar company founding social entrepreneur, and super interesting/fun mom of three JESSICA ROLPH geeks out with us over baby brain development (loved this!) and start up #momlife. Jessica co-founded and sold the #1 organic baby food company Happy Family and is now putting her heart and soul into Lovevery, play products designed by child development experts. We discuss: the greatest parenting lesson she learned from business school, overcoming the fear of starting something new, why the Idaho life is the best life, and how to keep marital love alive while immersing yourself in a start up.

The Spirit of Motherhood: Surprises + Challenges + Memories | 17 Listeners Share

#177: Our special tribute to our listener community. 17 listener moms open their hearts to us. In an effort to make a grand gesture to my favorite mothers on earth (all of you), I posted on social media, “Who wants to come on the podcast?” And I took the first 17 listeners who signed up. The only requirement was that these mamas have listened to at least 7 episodes. Most of these women had listened to all of them.